The Wyndham Hotel/Resort in Round Rock keeps calling to offer me some kind of free offer. I can't even find a Wyndham in Round Rock when I look in the internet, but it sounds like a new property by the way they want to offer me a free stay to listen to a pitch (time share???). I looked on the internet to find a phone number so that I could call to voice my complaint.... but found nothing.
My wife told them "No" the other day. Then they called back and asked for me. I told them "No" three hours after her denial. Today they called back looking for my wife, but she was out. They called again an hour later and identified themselves. I told the "NO", but the guy kept talking....and talking...and talking. I had to tell him that because of his call I will now avoid all Wyndham properties for the rest of my life. I was clearly perturbed. He hung up on me. Yes, he hung up on me when I told him to stop calling, he had nothing left to say since it was clear that I was upset and he would not get a "live one" on this call.
Companies who cold call (oh, may I add, I am supposed to be on the "No Call List" at home) and do not properly respond when someone does not want to talk to them miss the mark. I know first hand that cold calling does produce results, but hiring unskilled telemarketers can backfire on your corporate brand. Cold calling only works when you find someone who has an interest to learn more about your product or service.
When I have cold called in my sales career I usually have to leave voicemail messages. I leave polite messages, and continue to call from time to time until I reach a human. If they say "not interested" I do not call them back a week later. That just makes people angry.
Cold calling can be a great way to start building relationships with people, as it is simply a first contact. But you have to be respectful of how the other person reacts. I was very clear that I did not want to be called. My guess is they either did not check their records very well, or they ignored my earlier comments of "no interest".
I doubt I will hear from the president of Wyndham Hotels and Resorts as a result of this blog post. They most likely have success with this calling program, so a few upset people is just par for the course. But dang, I am steamed right now. It has made me realize that you have to be very careful when you reach out to potential customers. Having just anyone make calls can backfire if they do not have the ability to relate to those whom they call.
Sorry Wyndham, you blew it on this one.
Have A Great Day.