Everyone wants to be significant in their life. However, you cannot be significant alone. My philosophy of "Cooperative Significance" is key to achieving greater success. Networking, Marketing, PR, Sales, Advertising, Business Development, Presentation Skills, and Social Media all fit together as part of an "Integrated Visibility" plan.
Creative conversations with clients and prospects is what companies strive to accomplish, and yet often fall short. Interactive word of mouth opportunities are changing how businesses position themselves and allow marketing to become a two way dialog.
Experiencing real conversations with other human beings is what everyone desires. In a world that can seem disconnected at times (can you ever find a real person when you call a company? Press 3 to get another recorded message), we are really becoming more connected than ever before. The days of having advertising pushed out to the masses is long gone. We now must find ways to interact with all whom we do business. Avoiding discussions is the fast track to losing customers.
What are you doing to promote creative conversations? Do you simple sell and service your customers or do you facilitate creative conversations that build bonds. Anything? Too many just go through the motions everyday, leaving openings for competitors to begin speaking with their clients. Remember, if they are talking with you, they cannot be simultaneously taking with anyone else.
We all deserve more than just "blah" from the companies we do business. You customers are waiting to hear from you. They want to have a dialog.